Northforge turns its CAD library into a self-serve parts channel

Northforge Equipment builds palletizers and conveyor systems for warehouses across North America. Their machines are heavily customized, so no two installs share the same parts list — and that made after-sales a bottleneck.

The starting point

Every spare-parts request started as a phone call or a photo. The service desk would guess at the part, pull the wrong revision often enough to matter, and ship it — triggering returns, re-orders, and unhappy customers on a stopped line.

Our 3D data was perfect. It just never left engineering.

What changed with Origeq

Northforge uploaded the STEP files their engineers already export. Each assembly became a live 3D order form their customers use on their own:

• Customers rotate the model and click the exact part they need.
• The selection rides along in the shareable link.
• A clean, structured request lands in the after-sales inbox, quote-ready.

No rollout project, no IT tickets — the after-sales manager owned the whole thing.

Results

Within two months, wrong-part shipments dropped to near zero, and the team reclaimed hours every week that used to go into decoding vague requests. Parts revenue that had been leaking to third-party suppliers started coming back.